YOUR PATH

TO SUCCESS

A leading consulting firm providing business consulting, PR, digital marketing, government relations, market entry, and market intelligence services.

 

PRACTICE

AREAS

PUBLIC RELATIONS

We combine proven, traditional PR practices, with a focus on digital and online platforms, and the latest in creative content marketing and social campaigns.

CUSTOM RESEARCH 

The TCP Research team conducts custom research solutions, giving clients a clear advantage with various levels of market and industry intelligence.

LITIGATION, RISK ADVISORY 

Our government specialists, lawyers and lobbyists, work together to manage all types of corporate legal issues, including tax, IP, anti-trust, reputation, environment. 

 

SUSTAINABILITY

We provide companies with the tools and expertise needed to actively manage their social and environmental impact.

GOVERNMENT RELATIONS

We represent businesses in government-related actions and opportunities. Our principals are highly networked at the highest levels of government. 

MARKET ENTRY

We help guide market entry strategy and decision making. Identification of potential customers, partners and investors. Local entity set-up.

 

ABOUT US

Critical Path Definition - "The sequence of stages determining the minimum time needed for an operation..."

The Critical Path is an Asia-based management consulting firm that leverages its strong business and government networks combined with deep industry expertise to help clients achieve optimum results. We are comprehensive but efficient in our approach to helping our clients make better decisions, faster. 

Our multidisciplinary teams with backgrounds in government, management consulting, market research, public relations, legal and M&A, have helped organizations reach and exceed their organisational targets. The Critical Path's high client retention rate reflects the value we bring to our clients. 

Today, The Critical Path team is proud to work with the world's leading blue-chip brands, government organisations, and NGOs. 

 

Efficient + Comprehensive + Results-Driven

MANAGEMENT TEAM

Desra Ghazfan - Executive Director & Founder

Desra is the Executive Director and Founder of Critical Path.  His expertise lies in government relations, energy, technology and telecommunications.  Desra has over 30 years experience building and growing national and international companies in the United States, Europe, and Asia.  In addition to his role at Critical Path, Desra holds the position of Chief Investment Officer at national airline manufacturer, PT Regio Aviasi, and Chief Executive Officer of NGO, Opera Ainun.

Ilham A. Habibie - Executive Director & Senior Advisor

Ilham is the Executive Director and Senior Advisor at Critical Path.  He is an experienced business leader, engineer and scholar with years of expertise  in aviation, aeronautics, banking and finance, technology, and national resources.   Ilham is also the Vice Chairman of PT Regio Aviasi, Chairman of Bank Muamalat, Vice Chairman for Research & Technology at the Indonesian Chamber of Commerce & Industry (KADIN).   

Adrian "AJ" Lee - Managing Director & Partner

AJ  is the Managing Director at Critical Path, overseeing the firm's overall operations as well as it's "UC1" (Unicorn practice group), supporting promising start-ups in tech, fin-tech, automotive and FMCG.  AJ is an experienced business leader and consultant with expertise in marketing, public affairs, PR, digital communications, and market development.  Before Critical Path, AJ held senior leadership and consulting roles at Hewlett Packard, ITC, APCO Worldwide, Cohn & Wolfe, and Fleishman Hillard. 

Francis Chan - Regional Director & Senior Advisor

Francis is the Regional Director and Senior Advisor at Critical Path. He serves as a senior counsel for Critical Path's regional flagship clients providing management, investment and financial consulting advice.  Francis has 20 years experience as a finance and technology industry veteran with experience in fund-raising, mergers and acquisitions, RTO and IPO.  He Is the Founder and Chairman of Vision Vanguard Holdings with operations in Hong Kong, China and Southeast Asia.

Andreas Pamungkas - Senior Director, Head of Corporate & Public Affairs

Andreas is the Director and Head of Corporate & Public Affairs at Critical Path where he manages the firm's Indonesia media, stakeholder and government relations. He has extensive experience in corporate communications, media relations, government relations, stakeholder engagement, investor relations and crisis communications.  Before Critical Path, Andreas held management and consulting positions at Edelman, Fleishman Hillard, Cohn & Wolfe, RGEI, Kontan and Indosurya.

Debora Noviyanti - Director, Southeast Asia & International

Debora is the Director of Southeast Asia and International at Critical Path. Debora is responsible for building opportunities with US-based tech firms and startups, with the aim of building and/ or supporting their business in Southeast Asia. Before Critical Path, Debora was the Communications Lead at Microsoft Indonesia. She has also worked for world-leading technology, media and consulting firms, including IBM, Microsoft, Zeno Stratcom, APCO Worldwide, and Cohn & Wolfe.

Elisabeth Winiartati - Director, Head of Integrated Marketing & Communications

Elisabeth is the Director and Head of Integrated Marketing & Communications at Critical Path. Elisabeth is an experienced leader, consultant and entrepreneur with expertise covering marketing, communications, digital, and social media.  Before Critical Path, Elisabeth held senior management and consulting roles at Burson Cohn & Wolfe, Starcom, Aryaduta Hotel Group, and Oakley.  Elisabeth is a qualified web designer and developer, holding a degree in Computer & Visual Design from the University of Oregon. 

Adrian Lee
Andreas.jpg
 

CONTACT

THE CRITICAL PATH

OUR ADDRESS
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Menara Kadin 30/F
Jl. HR. Rasuna Said Blok X5 Kav. 2-3
Jakarta 12950

Indonesia

Tel:  +62-21 5289 1924

Email: info@thecriticalpath.co

50 Raffles Place

Singapore Land Tower

#37-00

Singapore 048623

Tel:  +65 6829 7001

For any general inquiries, please fill in the following contact form:

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