YOUR PATH
TO SUCCESS
A leading consulting firm providing government relations, business consulting, PR, digital marketing, market entry, and market intelligence services.
PRACTICE
AREAS
PUBLIC RELATIONS
We combine proven, traditional PR practices, with a focus on digital and online platforms, and the latest in creative content marketing and social campaigns.
CUSTOM RESEARCH
The TCP Research team conducts custom research solutions, giving clients a clear advantage with various levels of market and industry intelligence.
LITIGATION, RISK ADVISORY
Our government specialists, lawyers and lobbyists, work together to manage all types of corporate legal issues, including tax, IP, anti-trust, reputation, environment.
SUSTAINABILITY
We provide companies with the tools and expertise needed to actively manage their social and environmental impact.
GOVERNMENT RELATIONS
We represent businesses in government-related actions and opportunities. Our principals are highly networked at the highest levels of government.
MARKET ENTRY
We help guide market entry strategy and decision making. Identification of potential customers, partners and investors. Local entity set-up.
ABOUT US
Critical Path Definition - "The sequence of stages determining the minimum time needed for an operation..."
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The Critical Path is an Asia-based management consulting firm that leverages its strong business and government networks combined with deep industry expertise to help clients achieve optimum results. We are comprehensive but efficient in our approach to helping our clients make better decisions, faster.
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Our multidisciplinary teams with backgrounds in government, management consulting, market research, public relations, legal and M&A, have helped organizations reach and exceed their organisational targets. The Critical Path's high client retention rate reflects the value we bring to our clients.
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Today, The Critical Path team is proud to work with the world's leading blue-chip brands, government organisations, and NGOs.
Efficient + Comprehensive + Results-Driven
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MANAGEMENT TEAM
Desra Ghazfan - Executive Director & Founder
Desra is the Executive and Founder of Critical Path. His expertise lies in government relations, energy, technology and telecommunications. Desra has over 30 years experience building and growing national and international companies in the United States, Europe, and Asia. In addition to his role at Critical Path, Desra holds the position of Chief Investment Officer at national airline manufacturer, PT Regio Aviasi, and Chief Executive Officer of NGO, Opera Ainun.
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Ilham A. Habibie - Executive Director & Senior Advisor
Ilham is the Executive and Senior Advisor at Critical Path. He is an experienced business leader, engineer and scholar with years of expertise in aviation, aeronautics, banking and finance, technology, and national resources. Ilham is also the Vice Chairman of PT Regio Aviasi, Chairman of Bank Muamalat, Vice Chairman for Research & Technology at the Indonesian Chamber of Commerce & Industry (KADIN).
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Adrian "AJ" Lee - Managing Director
AJ is the Managing Director at Critical Path, overseeing the firm's newly-formed "UC1" (Unicorn practice group), supporting promising start-ups in tech, fin-tech, automotive, healthcare and sports. AJ is an experienced business leader and communications consultant with expertise in PR, corporate affairs, digital communications, and sustainability. AJ is also a volunteer and advisor for the Imece Initiative Foundation and SOS Children's Villages.
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Johann Leong - General Manager
Johann is the General Manager at Critical Path where he manages the firm's Singapore operations as well as the Investor Relations practice group. He has extensive experience in business consulting, business development, fund-raising, finance, trading and venture capital. Johann has international experience, working in Asia, Europe, and the Middle East, for leading companies such as World FX International, GBL, Alumex, and Horizon International.
CONTACT
THE CRITICAL PATH
OUR ADDRESS
Menara Kadin 30/F
Jl. HR. Rasuna Said Blok X5 Kav. 2-3
Jakarta 12950
Indonesia
Tel: +62-21 5289 1924
50 Raffles Place
Singapore Land Tower
#37-00
Singapore 048623
Tel: +65 6829 7001
For any general inquiries, please fill in the following contact form:
